1 4 SXS W O R L D | F E B R U A R Y 2 0 2 0 | SXSW.COM
Reggie Fils-Aimé
Helping Innovators Reach the Next Level
By Dan Solomon
Reggie Fils-Aimé doesn't want to be
asked about the same things he always
gets asked about in advance of his SXSW
Keynote session: "The Next Level: How
Video Games Help You Succeed." As the
recently-retired former president and
chief operating officer (COO) of Nintendo
of America, Fils-Aimé has talked about
those things a lot — the memes that
were made after he introduced himself
to Nintendo fans as the new boss at the
2004 E3 video game conference, or his
willingness to put himself out as a public
figure. But there's more to Fils-Aimé than
just a higher-profile-than-your-average-
video-game-company executive.
