SXSWorld February 2020


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4 0 SXS W O R L D | F E B R U A R Y 2 0 2 0 | SXSW.COM A LOOK BACK The SXSW Creative Experience "Arrow" Awards celebrate creativity and innovation as represented in brand experiences at SXSW. As we prepare for SXSW 2020, here's a look back at the 2019 winners. Sony presented a variety of sessions and exhibitions exploring the theme "Will Technology Enrich Human Creativity?" that showcased R&D projects applying Sony's newest technologies and prototypes. BEST USE OF TECHNOLOGY: Sony WOW Studio Within the SXSW 2019 Trade Show, NHK (Japan's public broadcaster) unveiled its new virtual reality experience, "The Time Machine," taking users back to 1964, the last time the Olympics were held in Tokyo. BEST EXHIBITION EXPERIENCE: The Time Machine A collaboration among multiple partners, The New Japan Islands used more than 25 different activa- tions to immerse visitors in landscapes and visions of the future based on culture original to Japan. BEST IMMERSIVE EXPERIENCE: The New Japan Islands Housed in Austin's historic Driskill Hotel, "The Donald J. Trump Presidential Twitter Library" showcased the tweets of Donald J. Trump in a museum-like experience with interactivity and humor. SPIRIT OF SXSW: The Daily Show with Trevor Noah Presents: The Donald J. Trump Presidential Twitter Library Photo by Adam Kissick Photo by Adam Kissick Photo by Raj Sarma Photo by Raj Sarma Photo by Ann Alva Wieding Photo by Ann Alva Wieding Photo by Merrick Ales Photo by Merrick Ales

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