4 0 SXS W O R L D | F E B R U A R Y 2 0 2 0 | SXSW.COM
A LOOK BACK
The SXSW Creative Experience "Arrow" Awards celebrate creativity
and innovation as represented in brand experiences at SXSW.
As we prepare for SXSW 2020, here's a look back at the 2019 winners.
Sony presented a variety of sessions and exhibitions
exploring the theme "Will Technology Enrich Human
Creativity?" that showcased R&D projects applying
Sony's newest technologies and prototypes.
BEST USE OF TECHNOLOGY:
Sony WOW Studio
Within the SXSW 2019 Trade Show, NHK (Japan's
public broadcaster) unveiled its new virtual reality
experience, "The Time Machine," taking users
back to 1964, the last time the Olympics were
held in Tokyo.
BEST EXHIBITION EXPERIENCE:
The Time Machine
A collaboration among multiple partners, The New
Japan Islands used more than 25 different activa-
tions to immerse visitors in landscapes and visions
of the future based on culture original to Japan.
BEST IMMERSIVE EXPERIENCE:
The New Japan Islands
Housed in Austin's historic Driskill Hotel, "The Donald
J. Trump Presidential Twitter Library" showcased
the tweets of Donald J. Trump in a museum-like
experience with interactivity and humor.
SPIRIT OF SXSW: The Daily Show with
Trevor Noah Presents: The Donald J.
Trump Presidential Twitter Library
Photo
by
Adam
Kissick
Photo
by
Adam
Kissick
Photo
by
Raj
Sarma
Photo
by
Raj
Sarma
Photo
by
Ann
Alva
Wieding
Photo
by
Ann
Alva
Wieding
Photo
by
Merrick
Ales
Photo
by
Merrick
Ales