SXSWORLD

SXSW.COM | M A R C H 7, 2 0 1 9 | S X S W O R L D 5 Cover: Cover Subject, photo by credit PUBLISHERS Roland Swenson, Nick Barbaro EDITOR Andy Smith SXSW 2018 LOGO AND KEY ART DESIGN Foxtrot , foxtrot .co ART ART DESIGN, PRODUCTION AND DIGITAL MEDIA Cathy Ricks, April Litz, Shelley Hiam, Zach Horn, Robin Welch, Mara Fleet , Jamie Miller, Krista Quiroga , Kayla Dockery, Kelly Cameron, List Tech and Marketing contributors EDITORIAL CONTRIBUTORS Claudia Alarcon, Shermakaye Bass, Jason Cohen, Linda Laban, Rich Malley, David Menconi, Neil Miller, Patrick Nichols, Doyin Oyeniyi, René Pinnell, Rob Preliasco, Susan Elizabeth Shepard, Jenny Smith, Dan Solomon SXSW CONTRIBUTORS Jody Arlington, Justin Bankston, Amy Braband, Michael Brown, Rory Burbeck, Soledad Cantu, Hugh Forrest , Nick Hammond, Blake Kammerdiener, Jim Kolmar, John Krause, Emily Lively, Andrew McNeill, Leeann Pendley, Janet Pierson, Amy Wanke, Catlin Whitington ADVERTISING, SALES & EXHIBITIONS SXSW U.S. Music: Jes Elliott , jelliott@sxsw.com Film: Katharyn Howe, katharyn@sxsw.com Interactive: Katie King , katie@sxsw.com, Wendy Cummings, wendy@sxsw.com Gaming : Andrew McNeil, andrew@sxsw.com Sales: sxsw.com/sales Sponsorships: Scott McNearney, mcnearney@sxsw.com SXSW INTERNATIONAL Music, U.K . & Ireland: Una Johnston, una@sxsw.com Europe & Int'l. Business Development: Mirko Whitfield, mirko@sxsw.com Japan: Hirishi Asada , Australia, New Zealand & Hawaii: Phil Tripp, tripp@sxsw.com Brazil: Tracy Mann, tmann@sxsw.com Central, South America & Caribbean: Peter Lewis, peter@sxsw.com BUSINESS SXSW HEADQUARTERS MAILING ADDRESS PO Box 685289, Austin TX 78768 US Tel 512 /467-7979, Fax 512 /451-0754 Email: sxsw@sxsw.com POSTMASTER: Send address changes to SXSWORLD, PO Box 685289, Austin TX 78768 14 30 26 EVERY ISSUE 00 | AT A GLANCE SXSW EDU infographic 00 | IN BRIEF Updates from the SXSW family of events 00 | A LOOK BACK SXSW 2017 me Conference Keynote: Buzz Aldrin FEATURES 00 | Title of Feature Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Feature Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Feature Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Feature Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem STORIES 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem cus, seque solo tem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem cus, seque solo tem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem 00 | Title of Story Igendae cus, seque solo tem qui tempost eum ilitis eosam, saped maxim samenem VOLUME 12, ISSUE 1 JOIN AARP MARCH 11 | 10 am–4 pm Stubbs BBQ (CB's Lounge) 9th & Red River Streets | Austin, Texas 11:00 Marketing experts from leading companies reveal strategies to capture the 50+ market. 12:45 Discuss how to drive engagement through social media with 50+ influencers who are getting it done. All Day Music, signature drinks and BBQ, plus pop-up demonstrations with AARP Innovation Labs. The 50+ consumer is one of the most dominant demographic targets in the world. Join panel discussions featuring leading marketers and influencers to learn how to get a piece of the $7.6 trillion pie.

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