2 2 S X S W O R L D | M A R C H 7, 2 0 1 9 | SXSW.COM
Bozoma Saint John: How
Marketing Can Spur Social Change
By Doyin Oyeniyi
Bozoma Saint John. Photo by Maya A. Darasaw, MAD Works Photography
ozoma
Saint John
thinks and talks
about empathy
quite a bit. For
the marketing
executive and
SXSW 2019
Convergence
Keynote speaker,
this is integral
to the work
that she does
currently as
chief marketing
officer for
Endeavor,
and it's been
an important
feature of her
previous work
with companies
such as PepsiCo,
Apple and Uber.
As she explains,
empathy is
what makes the
difference in
actually being
able to establish
impactful
connections
through
storytelling
and marketing.
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