4 0 SXS W O R L D | F E B R U A R Y 2 0 1 9 | SXSW.COM
A LOOK BACK
"Can artificial
intelligence
create art? It's
in the ears of
the beholder."
– Björn Ulvaeus
me Convention,
September 5, 2018
Stockholm, Sweden
Björn Ulvaeus is a co-founder of
ABBA, one of the most successful
groups in the history of popular
music with an estimated 400
million records sold worldwide. At
September's me Convention in
Stockholm, Sweden, he engaged
in a lengthy discussion titled "The
Winner Takes It All! Staying Ahead
in Today's Music Industry" with
Frank Briegmann, Universal Music
President Central Europe.
At SXSW 2019, Ulvaeus will take part
in "Creator Credits: Providing the
Missing Links" Featured Session in
the Music Industry & Culture Track.
A collaboration by Mercedes-Benz
and SXSW, me Convention is a
cross-disciplinary festival uniting
artists, scientists, tech visionaries
and musicians. The 2019 edition
will be held September 11-13, in
Frankfurt, Germany.
At SXSW 2019, visit the
interactive me Convention
forest installation inside the
Austin Convention Center for new
perspectives on our shared future.
Photo by Markus Nass/Daimler AG
