SXSW

39 SXSW GAMING PROGRAM 3:30PM The Esports Ecosystem: Credibility is King Learn how brands can engage with esports fans credibly, insert themselves authentically into the conversation and own a piece of the growing esports industry. Dario Raciti (OMD), Rich Routman (DBLTAP) Room 5ABC 5:00PM Putting the Sports in Esports Why are more and more traditional sports brands betting big on esports and what can be learned from their successes and failures in courting the influential esports audience? Kirk Lacob (Golden State Warriors), Stratton Sclavos (Vision Esports) Room 5ABC FRIDAY, MARCH 16 11:00AM IH8URGAME: Fostering Empathy in Gaming Communities This session will look at the various ways specific online gaming communities behave, from toxic to tranquil to everything in-between, analyzing what can be done to foster a greater sense of empathy. Ashton Williams (Infinity Ward), Eric Monacelli (Marvel), Jeff Legaspi (Annapurna Interactive), Rochelle Snyder (PUBG Corp) Room 5ABC 12:30PM For Honor: Great Launch to Challenging Live Period To be successful, live games must attract new players and retain them for a long period, with a constant need to update the game. We will go through our key learnings in the past year of doing so. Damien Keiken (Ubisoft), Roman Campos Oriola (Ubisoft) Room 5ABC 2:00PM The Democratizing Power of Mobile Esports With over 2.6 billion mobile gamers, mobile is the most popular gaming platform in history. This panel will examine the current space and explore how mobile is transforming the future of esports. Casey Chain (Skillz) Room 5ABC 3:30PM Esports: The "E" is for Entertainment Hear prominent industry figures talk about how esports will evolve in the next 12-24 months and strategies for increased viewership and multi-platform viewing. Jace Hall (Vision Esports), Rick Haskins (The CW Network), Russell Arons (Machinima), Yoshio Osaki (IDG Consulting) Room 5ABC

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