SXSW

40 SXSW GAMING PROGRAM 5:00PM How Gaming Companies Succeed in Influencer Marketing Learn how to succeed in influencer marketing and how from the beginning they can incorporate best practices to make sure they are getting the best results possible. Chris Landa (Transparent Influence), Justin Sacks (Chrono) Meeting Room 2 SATURDAY, MARCH 17 11:00AM The Ever-Evolving Nature of Game Crowdfunding Using projects like Shroud of the Avatar, Crowfall, and Wasteland, a panel of industry veterans including Starr Long & Gordon Walton will follow the evolution of Crowdfunding from purchase to equity. Gordon Walton (Artcraft Entertainment), Mary Flanagan (Resonym.com), Starr Long (Portalarium) Room 5ABC 12:30PM The New Co-Op: Crowdsourcing AAA Game Development Some game publishers are bringing players into the game development very early on. Others use big data to better tailor the experience. We look at the upsides and pitfalls for creators and players. Alexandre Remy (Ubisoft), Chris Morris (Fortune/CNBC) Room 5ABC 2:00PM The Future of Statistics in Esports With big data, AI, machine learning, and computer vision esports has the potential to usher in new innovation for both statistics and sports. What are the analytical opportunities in esports? Sabina Hemmi (Elo Entertainment) Room 5ABC 3:30PM Perspectives on Expertise in Gaming This session sheds light on cutting edge developments in research and science and utilises multidisciplinary perspectives to illuminate the 'how' in the development of gaming expertise. Adam Toth (University of Limerick), Chris Exton (University of Limerick), Kerry Hagan (University of Limerick), Niall White (Logitech) Room 5ABC

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