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SXSWorld March 15, 2018

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But this year, it is actually Latin trap artists who have the most buzz. Influenced by the rawness of Southern hip-hop's take on street life, Latin trap outfits like Bad Bunny, Farruko and Messiah have taken the Latin rap world by storm, even as some controversial song lyrics have been deemed demeaning to women. Colombia's Karol G, who is making her SXSW debut this year, is one of the few Latin women to venture into the male-dominated trap genre. Unlike her trap colleagues, her lyrics empower women, as she has explained in various interviews. Latino R&B is also a Latin urban genre regaining popularity. Coastcity, of Puerto Rico, is one group leaving its mark on the genre. A collaboration between long-time Latino music artists Danny Flores and Jean Rodriguez, Coastcity mixes Latin funk, soul and pop to create what they coin "Caribbean soul." While it is true that Latin urban's current darling is reg- gaeton, other genres under the same category are giving the world beyond core Latin music audiences plenty of rea- sons to listen. El Freaky, C-Kan, Melymel, Karol G, and Coastcity are all scheduled to perform at the 2018 SXSW Music Festival. See schedule.sxsw.com or the SXSW GO app for details. Melymel. Photo by Edgar Nuñez. SXSW.COM | M A R C H 1 5 , 2 0 1 8 | SXS W O R L D 3 9

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