SXSWORLD

SXSWorld March 8, 2018

SXSWorld

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SXSW.COM | M A R C H 8 , 2 0 1 8 | SXS W O R L D 1 VOLUME 12, ISSUE 3 EVERY ISSUE 6 | AT A GLANCE Learn more about the essential SXSW GO app 12 | IN BRIEF Updates from the SXSW family of events 64 | A LOOK BACK 2018 SXSW EDU Opening Keynote: The Moth Storytellers FEATURES 24 | Ta-Nehisi Coates Esteemed writer balances diverse array of projects 26 | Ernest Cline Ready Player One author excited for film adaptation's release 28 | Amber Venz Box How an online fashionista already sees the future 30 | Lyor Cohen Why is YouTube's Global Music Head so optimistic? STORIES 32 | Young Guru Meet the engineer behind so many familiar songs 34 | Female Film Directors Wider equality movement reflected in 2018 SXSW Film program 36 | VR Innovation in the U.K. New tech meets traditional art forms with exciting results 38 | Eddy Cue Apple VP ready for tech giant's next big leap Cover: Amber Venz Box, photo by Mindy Bird sxsw.com/world 36 30 PUBLISHERS Roland Swenson, Nick Barbaro, Louis Black EDITOR Andy Smith SXSW 2018 LOGO AND KEY ART DESIGN Foxtrot , foxtrot .co ART ART DESIGN, PRODUCTION, AND DIGITAL MEDIA Jann Baskett , Joshua Butner, Kelly Cameron, Chris Cantu, Kayla Dockery, Mara Fleet , Nick Hammond, Shelley Hiam, Zach Horn, April Litz, Jamie Miller, Linda Park, Leann Pendley, Krista Quiroga , Cathy Ricks, Jordan Roberts, Robin Welch EDITORIAL CONTRIBUTORS Shermakaye Bass, Meredith Borders, Dan Gentile, David Menconi, Doyin Oyeniyi, Susan Elizabeth Shepard, Dan Solomon SXSW CONTRIBUTORS Dana Abramovitz, Jody Arlington, Estevan Aviles, Hayden Bagot , Aurora Blase, Amy Braband, Rory Burbeck, Chris Cantu, Brianna Carney, Jes Elliott , Brad First , Tammy Lynn Gilmore, Valeria Gonzales, Jordan Guillory, Meaghan Herrmann, Henry Heuck, Brian Hobbs, Blake Kammerdiener, Leslie Kelley, Jim Kolmar, John Krause, Nicole Krause, Sarah Lynn, Katie McCall, Andrew McNeill, Bobby Nall, Austin Nauert , Dhinuka Perera , Janet Pierson, Todd Puckhaber, Chloe Quakenbush, Jordan Roberts, Monica Sack, Julia Shatilo, Casey Slater, Charlie Sotelo, Gabe Van Amburgh, Chondra Washington, Gary Watkins, Adam Wode, Miranda Wylie, Julie Yost ADVERTISING, SALES & EXHIBITIONS SXSW U.S. Music: Jes Elliott , jelliott@sxsw.com Film: Katharyn Howe, katharyn@sxsw.com Interactive: Katie King , katie@sxsw.com, Wendy Cummings, wendy@sxsw.com Gaming : Andrew McNeil, andrew@sxsw.com Sales: sxsw.com/sales Sponsorships: Scott McNearney, mcnearney@sxsw.com SXSW INTERNATIONAL Music, U.K . & Ireland: Una Johnston, una@sxsw.com Europe & Int'l. Business Development: Mirko Whitfield, mirko@sxsw.com Japan: Hirishi Asada , Australia, New Zealand & Hawaii: Phil Tripp, tripp@sxsw.com Brazil: Tracy Mann, tmann@sxsw.com Central, South America & Caribbean: Peter Lewis, peter@sxsw.com BUSINESS SXSW HEADQUARTERS MAILING ADDRESS PO Box 685289, Austin TX 78768 US Tel 512 /467-7979, Fax 512 /451-0754 Email: sxsw@sxsw.com POSTMASTER: Send address changes to SXSWORLD, PO Box 685289, Austin TX 78768 42 43–63 | SPECIAL SECTION: THE SXSW 2018 EVENT GUIDE Essential information to help you navigate SXSW. Welcome to SXSW! Photo by Amy E. Price UK VR. Photo by Paul Cochrane Lyor Cohen. Photo by Noa Griffel

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