SXSW.COM | M A R C H 8 , 2 0 1 8 | SXS W O R L D 1
VOLUME 12, ISSUE 3
EVERY ISSUE
6 | AT A GLANCE
Learn more about the
essential SXSW GO app
12 | IN BRIEF
Updates from the
SXSW family of events
64 | A LOOK BACK
2018 SXSW EDU Opening
Keynote: The Moth
Storytellers
FEATURES
24 | Ta-Nehisi Coates
Esteemed writer balances diverse array
of projects
26 | Ernest Cline
Ready Player One author excited for film
adaptation's release
28 | Amber Venz Box
How an online fashionista already sees
the future
30 | Lyor Cohen
Why is YouTube's Global Music Head
so optimistic?
STORIES
32 | Young Guru
Meet the engineer behind so many familiar songs
34 | Female Film Directors
Wider equality movement reflected in 2018
SXSW Film program
36 | VR Innovation in the U.K.
New tech meets traditional art forms with
exciting results
38 | Eddy Cue
Apple VP ready for tech giant's next big leap
Cover: Amber Venz Box, photo by Mindy Bird
sxsw.com/world
36
30
PUBLISHERS
Roland Swenson, Nick Barbaro, Louis Black
EDITOR
Andy Smith
SXSW 2018 LOGO AND KEY ART DESIGN
Foxtrot , foxtrot .co
ART
ART DESIGN, PRODUCTION, AND DIGITAL MEDIA
Jann Baskett , Joshua Butner, Kelly Cameron, Chris
Cantu, Kayla Dockery, Mara Fleet , Nick Hammond,
Shelley Hiam, Zach Horn, April Litz, Jamie Miller, Linda
Park, Leann Pendley, Krista Quiroga , Cathy Ricks,
Jordan Roberts, Robin Welch
EDITORIAL
CONTRIBUTORS
Shermakaye Bass, Meredith Borders, Dan Gentile,
David Menconi, Doyin Oyeniyi, Susan Elizabeth Shepard,
Dan Solomon
SXSW CONTRIBUTORS
Dana Abramovitz, Jody Arlington, Estevan Aviles,
Hayden Bagot , Aurora Blase, Amy Braband, Rory
Burbeck, Chris Cantu, Brianna Carney, Jes Elliott ,
Brad First , Tammy Lynn Gilmore, Valeria Gonzales,
Jordan Guillory, Meaghan Herrmann, Henry Heuck,
Brian Hobbs, Blake Kammerdiener, Leslie Kelley, Jim
Kolmar, John Krause, Nicole Krause, Sarah Lynn, Katie
McCall, Andrew McNeill, Bobby Nall, Austin Nauert ,
Dhinuka Perera , Janet Pierson, Todd Puckhaber,
Chloe Quakenbush, Jordan Roberts, Monica Sack,
Julia Shatilo, Casey Slater, Charlie Sotelo, Gabe Van
Amburgh, Chondra Washington, Gary Watkins, Adam
Wode, Miranda Wylie, Julie Yost
ADVERTISING, SALES & EXHIBITIONS
SXSW U.S.
Music: Jes Elliott , jelliott@sxsw.com
Film: Katharyn Howe, katharyn@sxsw.com
Interactive: Katie King , katie@sxsw.com, Wendy
Cummings, wendy@sxsw.com
Gaming : Andrew McNeil, andrew@sxsw.com
Sales: sxsw.com/sales
Sponsorships: Scott McNearney, mcnearney@sxsw.com
SXSW INTERNATIONAL
Music, U.K . & Ireland: Una Johnston, una@sxsw.com
Europe & Int'l. Business Development:
Mirko Whitfield, mirko@sxsw.com
Japan: Hirishi Asada ,
Australia, New Zealand & Hawaii: Phil Tripp, tripp@sxsw.com
Brazil: Tracy Mann, tmann@sxsw.com
Central, South America & Caribbean: Peter Lewis,
peter@sxsw.com
BUSINESS
SXSW HEADQUARTERS MAILING ADDRESS
PO Box 685289, Austin TX 78768 US
Tel 512 /467-7979, Fax 512 /451-0754
Email: sxsw@sxsw.com
POSTMASTER: Send address changes to
SXSWORLD, PO Box 685289, Austin TX 78768
42
43–63 | SPECIAL SECTION: THE SXSW 2018 EVENT GUIDE
Essential information to help you navigate SXSW.
Welcome to SXSW!
Photo by Amy E. Price
UK VR. Photo by Paul Cochrane
Lyor Cohen. Photo by Noa Griffel