SXSWORLD

Immersed in Northern Ireland 10am - 11.30am Breakfast & The Audiences of the Future panel: What is the holy grail of interaction with the next generation of 'the audience'; not just traditional broadcasting, although it is a good starting point but where next? How does Immersive Technology VR, AR and 360 video and its associated peripherals, make this an enhanced experience that people will want to buy into? Join our experienced panel, including Barrett Fox, Lead Interaction Engineer at Leap Motion, Rory Connolly, (Editor, BBC Music Live Events), Matt Rivera (Senior Digital Producer, NBC's Meet the Press) and Dimitri Mikhalchuk (CEO, Teslasuit) to hear their answers to these questions. There will also be live demos from Teslasuit and Leap Motion. 11:30am - 1 pm 'Tex-Mex meets Northern Ireland' lunch and networking 1pm - 2pm Human Impact and Machine Ethics in AI: Positive digital transformation, human impact and machine ethics featuring Tom Gray (Head of Digital Catapult NI), Rory Hanratty (Deputy CTO, Kainos), John Plummer (Lead AI Architect, Microsoft) and Nell Watson (Tech Philosopher, Singularity University). This expert panel will ask what might the AI-enabled future look like, how do governments and companies take advantage of the rapid evolving technology landscape and what are the ethical impacts, both for machines and humans? 2pm - 3:30pm: Networking event with Irish coffee and cheesecake InvestNI.com/SXSW @InvestNI_USA @DigiCatNI Date: Monday March 12th 10am - 3:30pm Venue: British Music Embassy at Latitude 30 Join us to network with some of Northern Ireland's most innovative digital and immersive tech companies and listen to global experts discuss 'The Audiences of the Future' in Immersive Tech and the 'Human Impact and Machine Ethics in AI'. #ImmersedInNI

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