4 0 SXS W O R L D | F E B R U A R Y 2 0 1 8 | SXSW.COM
A LOOK BACK
"We, the world, the United States can make a commitment that five decades ago,
Eagle 1 landed on the moon. In two decades, Eagle 2, 3 and 4 can land on Mars."
– Buzz Aldrin, Astronaut & Moonwalker
Opening Keynote | me Convention | Frankfurt, Germany | September 15, 2017
Edwin "Buzz" Aldrin
Buzz Aldrin was one of the three crew members of the Apollo 11 mission, and on July 21, 1969, became
the second person to walk on the moon. In September, Aldrin gave the opening keynote entitled "Explore or Expire" at the
inaugural me Convention in Frankfurt, Germany, an event presented by Mercedez-Benz in collaboration with SXSW.
Following Frankfurt, Mercedes-Benz joins us in Austin as the Official Mobility Partner of SXSW 2018.
Check schedule.sxsw.com for me Convention and Mercedes-Benz happenings during SXSW!
Buzz Aldrin at the me Convention with moderator Sarah Cruddas. Copyright Daimler AG