SXSWORLD

SXSWORLD May 2013

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SXSWORLD VOLUME 7, ISSUE 5 CO N T E N TS Advertising Sara Barney, Justin Burnham, Una Johnston, Katie King, Phil Tripp, Mirko Whitfield, Luann Williams SXSW Contributors Sara Barney, Morgan Catalina, Camille Dehne, Rebecca Feferman, Hugh Forrest, Katie King, Jim Kolmar, April Litz, Andrew McNeill, Erin Mumy, Bobby Nall, Lizzy Newton, Janet Pierson, Cathy Ricks, Eleanor Rosaire, Jesse Sachs, Amy Wanke, Stacey Wilhelm, Luann Williams, Melissa Williams SXSW 2013 Logo Design Foxtrot Bravo Alpha [FBA] Contributors Lindsey Holmes, Patrick Nichols, Mike Sampson, Scott Schinder, Jenny Smith, Dan Solomon, Luke Torn SXSW Headquarters PO Box 685289, Austin TX 78768 US Tel 512/467-7979, Fax 512/451-0754 Email: sxsw@sxsw.com sxsw.com SXSW Headquarters Sales Department MUSIC: Luann Williams, luann@sxsw.com FILM: Sara Barney, sara@sxsw.com INTERACTIVE: Katie King, katie@sxsw.com SPONSORSHIPS: Scott McNearney, mcnearney@sxsw.com GAMING: Justin Burnham, jburnham@sxsw.com SXSW ECO: Morgan Catalina, morgan@sxsw.com SXSW U.K. & Ireland Una Johnston, 9 The Coach Yard, Cloughjordan, Co. Tipperary IRELAND Tel/Fax: +353 505 42570 una@sxsw.com Pg 38 M A R K D AV I S / G E T T Y I M A G E S Art Director Jamie Miller AARON ROGOSIN Editor Andy Smith PHOTO COURTESY OF WILLIAM AND THE WINDMILL Publishers Roland Swenson, Nick Barbaro, Louis Black Pg 44 Pg 46 IN EVERY ISSUE Taking Care of Business to Business ......................................................... 4 News from companies who are part of the SXSW world News & Notes ............................................................................................... 8 Updates from the SXSW Interactive, Film and Music events Back Page: The Buyer and the Beats ..................................................... 48 Nielsen's survey finds music fans ready to engage and spend F E AT U R E S My South By ...............................................................................................15 SXSW 2013 remembered in images and anecdotes Experiential Marketing ............................................................................36 Companies use special activations to turn heads at SXSW SXSW Europe & International Business Development Mirko Whitfield, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY Tel & Fax +49 7071 885 604 mirko@sxsw.com Hacking the City ........................................................................................38 SXSW Japan Hiroshi Asada #406 2-3-21 Kabukicho Shinjuku-ku Tokyo 160-0021 contactus@sxsw-asia.com Interactive Accelerator ............................................................................42 SXSW Australia, New Zealand & Hawaii Phil Tripp, 60 King St., Coffs Harbour NSW 2450 AUSTRALIA +61 (2) 6652 6675 tripp@sxsw.com New ideas transforming urban landscapes The Downtown Project ............................................................................40 Ambitious plan seeks to make Las Vegas a tech hub This year's competition inspired both participants and judges 2013 SXSW Film Award Winners ............................................................44 These two films earned this year's Grand Jury Prizes Grulke Prize ................................................................................................46 Inaugural award recognizes both new and established artists SXSWORLD (ISSN 1935-1496) is published by SXSW, LLC. five times per year in May, November, February and twice in March at 400 Bowie, Austin, TX 78703. © 2013 SXSW, LLC. All Rights Reserved. Periodicals Postage Paid at Austin, TX and at additional mailing offices. "SXSW" and "South By Southwest" are registered trademarks owned by SXSW, LLC. Subscriptions are provided annually with paid registrations to the SXSW Conferences. Subscriptions are available to the general public for $20 per year. For inquiries, email sxsworld@sxsw.com POSTMASTER: Send address changes to SXSWORLD PO Box 685289, Austin TX 78768 COVER PHOTO BY MATT SMITH S X S W O R LL D // M A Y 2 0 1 3 SXSWOR D M AY 2 0 1 3 1 1

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